Each year, the Downtown Frederick Partnership puts out an annual report to summarize the accomplishments of the past year as well as to thank their sponsors and investors. 

For this past year's annual report, the Partnership and I discussed how we wanted to frame a hero image for each section that really encompassed the information on the second page of the spread. They also wanted to have the Ambassador Program they help run downtown front and center as the first spread in this year's edition.

I went for a more minimalistic design where the hero images were the attention grabbers and the information and statistics the Partnership provided helped explain the photo, it's importance, and the impact of those in the images.